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Strategic advertising management /
by Percy, Larry.
Publication:
Oxford : Oxford University Press, 2009
. xviii, 424 p. :
25 cm.
Date:2009
Availability:
Copies available:
AUM Main Library
(2),
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Advertising and promotion : , an integrated marketing communications perspective /
by Belch, George E.
Publication:
New York : McGraw-Hill/Irwin, 2012
. xxxv, 769 p. :
29 cm.
Date:2012
Availability:
Copies available:
AUM Main Library
(2),
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Advertising & promotion /
by Hackley, Christopher E.,
Publication:
London : SAGE, 2018
. xiv, 370 p. :
24 cm.
Date:2018
Availability:
Copies available:
AUM Main Library
(2),
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